Gain some Perspective

Users don’t browse the internet like a shopping mall. They don’t stumble across websites accidentally. They arrive because something led them there.

Here’s the thing: not every holiday deserves your brand’s attention. Before you spend another year posting generic “Happy Heritage Day!” graphics, let’s rethink how you approach these calendar moments.

In 2026, having a website is no longer a “nice to have”. It’s one of the strongest credibility markers your business can have. Social media may help people discover you, but your website is where they decide whether or not they trust you. It’s the difference between “I’ve seen this brand before” and “I’m ready to enquire, book, buy, or sign up.”

Advertisers have entered their biggest-spend season of the year, and that changes the online landscape for everyone. Major corporations (think global retailers, e-commerce giants, and household-name brands) are investing heavily to dominate your feed.

At Perspective, we’re committed to making Professional content for your business. But, to do that efficiently (and without unexpected...

Let me just start off by saying: You're not the only one. Not by a long shot. We see it all the time. A client signs up for social media...

This is not exactly the next blog post I had planned, but it turns out I just have so much to say about this topic, that I couldn't fit...

How can a small business or start up gain traction and compete with the big dogs in the industry? Two words: Social Media

I am an entrepreneur, I am a small business owner, I am a creative mind, and I turn 26 today. I was born in Oudtshoorn, Western Cape, and...