Show Up to Gym, Get Results

Let me just start off by saying: You're not the only one. Not by a long shot. We see it all the time. A client signs up for social media management, hoping to take a big task off their plate. And that’s exactly what we’re here for: to make your life easier and your online presence stronger.

But here’s the thing:

Social media management is an investment. Not a magic wand.

Would you pay R500 a month for a gym membership and never go, yet expect to see results? Would you buy a new car and then never drive it or even fill up the tank?

If you’ve invested in a SMM (social media manager) or agency, you’ve taken a powerful step. But for that investment to actually work for you, you need to stay engaged with that agency. Not all day, every day. Just a little, every now and then.

Here’s how to make sure your investment pays off:

1. Review and Give Feedback — Especially in the Beginning

We give you two full business days to review your content. If you’ve already submitted your requests and updates beforehand, this process is quick and painless. A few minor tweaks and you’re good to go.

But especially in the early stages of working together, feedback is essential. If something feels off, or you’re not 100% thrilled with how we’ve captured your brand, tell us. That’s how we improve. If you stay quiet, we assume everything’s working… and you’re left feeling just “okay” instead of excited.

This is your brand. You deserve to love what you’re putting out there. We’re here to make that happen. We just need a bit of direction from you along the way.

2. Timing Matters: Send Info Before We Start Creating

Contrary to popular belief, your content calendar isn’t prepared at the beginning of each month. We work in 4 to 8 week batches. That means: during the week your last content calendar post goes live, we’re already working on your next batch.

So, if you’re running a promotion, launching a new service, or want to highlight something ASAP, don’t wait until we send the first draft. By then, we’ve already poured hours of design, copy, and research into the content. Last-minute requests often make that work redundant or lead to additional costs for you,

Help us help you. Early info = content that hits the mark the first time.

3. Keep Us Updated. We’re Good, But Not Psychic

We love doing research, following trends, and learning about your industry. But we’re not on the inside like you are. When you hear about:

• New medical research that might affect your patients

• Emerging beauty trends clients are already asking about

• Policy changes

• Seasonal service shifts, or

• Common FAQs

… let us know! That knowledge helps us create content that’s timely, relevant, and genuinely useful to your audience. If you wait too long, we might pick it up just a week too late and miss the moment entirely.

4. Schedule Strategy Sessions. They’re Not Just Fluff

One solid check-in per year can completely realign your strategy and save you time every single month.

It also gives us both time to prepare for key marketing periods like seasonal campaigns, industry awareness months, end-of-year planning, or peak booking periods. If we plan ahead together, you can start working on specials, launches, or events in advance instead of rushing a campaign at the last minute. We don’t need to do major check-ins weekly. But every second month or so? It can be game-changing.

5. Prioritise Quality Content Creation

Social media presence doesn’t exist in a vacuum, and it’s only as strong as the content you put out there.

If you bought a car, you’d still have to pay to keep it clean and fuelled, right? Same goes here. Fresh photo and video content is a must.

We recommend investing in professional photography and videography at least once a year (more often if you post more often). It’s not a luxury. It’s the foundation of a professional online presence.

6. Read Your Reports (Please)

We send marketing reports to highlight what’s working, what’s improving, and where we might tweak. These reports are short, sharp, and insightful, and they show off the value you’re getting.

But sometimes, we get asked questions that make it very clear our report hasn’t been opened in months.

If you have questions about the data, awesome. That means you’ve read it, and you care. If you’re confused by a stat, or curious about a trend, ask us! We’ll gladly explain it.

7. Share What We Can’t See

We can track impressions, reach, clicks, and saves…But we can’t track:

• The client who said, “I saw your post about that new treatment…”

• The phone call you got 10 minutes after a reel went live

• The friend who stopped you in the supermarket to say "Your socials look so good!"

We’d love to hear these stories. And we’d also love to know what you’re hearing from your clients. What are they asking? What are they confused about? What are they excited for? We can turn those real-world insights into powerful, practical content.

8. Don’t Wait for the Reminder

Yes, we’ll always nudge you when content planning time rolls around. But if you see something inspiring? Hear a great idea? Think of something important?

Tell us immediately. A WhatsApp, email, or voice note works perfectly. We take notes all month, and some of our best-performing posts came from spontaneous client messages. Don’t wait for us to ask. You might forget… and your idea deserves a moment in the spotlight.

In Closing: You're Already In. Make It Work for You.

You’ve made the smart move. You’ve outsourced your social media. But this isn’t a “set it and forget it” service.

Think of us as your gym partner. We’ll plan the workouts, bring the gear, and cheer you on. But you still need to show up — just a little bit — if you want results.

And for the clients who do? Who engage, communicate, and treat their SMM like the business tool it is?

Let’s just say… magic happens