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Gain some Perspective
All you need to know in Social media, Marketing and Digital trends


Stop Hiding Behind Stock Photos: Why Personal Content is Your Best Business Asset
While stock content looks "clean," it is often invisible. In 2026, your audience has developed a subconscious filter for it. They scroll right past it because it lacks the one thing they are actually looking for: Proof of person.

Paula-Mari Coetzer
Jan 143 min read


Stop Posting Just Because Everyone Else Is
Here’s the thing: not every holiday deserves your brand’s attention.
Before you spend another year posting generic “Happy Heritage Day!” graphics, let’s rethink how you approach these calendar moments.

Paula-Mari Coetzer
Dec 10, 20253 min read


Social Media: The Great Marketing Equaliser
How can a small business or start up gain traction and compete with the big dogs in the industry? Two words: Social Media

Paula-Mari Coetzer
Jul 7, 20224 min read
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