Why We Need Your Input On Time: Understanding Our Content Creation Timeline

At Perspective, we’re committed to making Professional content for your business. But, to do that efficiently (and without unexpected costs), we need your input. And we need it at the right time.

As business owners, we all wear multiple hats to keep things going in all areas of our business. We get it: your social media isn't on your mind 24/7, and it really shouldn't be. That's what you hired us for after all. We’ve noticed a recurring challenge: clients often send through their requests, news, or visuals late or forget to do so at all. Sometimes, this delays the entire process. Other times, it means replacing already-created content, which leads to extra work and, unfortunately, extra cost to the client.

This blog post will walk you through our timeline and processes so you understand when and why your input matters, how feedback and revisions work, and what happens if changes come in too late.

How Our Content Calendar Process Works

We work in cycles of 4 to 8 weeks, depending on your package. Let’s walk through how a typical content creation cycle starts:

1) Planning Ahead: If your current content calendar ends in July Week 1, for example, our team begins working on your next calendar from the Monday of that week. This means you can expect to receive your new content calendar by that Friday.

2) You’ll Get a Heads-Up: On the Thursday or Friday of the week before creation starts (June week 4), we send you a reminder. This includes your content period (e.g., “We’re planning content for July Week 2 to August Week 4”) and a request for any relevant updates (think new photos, videos, promotions, or important events).

3) Deadline for Submissions: To keep things running smoothly, we need your content and requests by Tuesday of content creation week. We strongly recommend sending photos, ideas, or updates as you go throughout the month. That way, if life gets busy (as it often does), you’re not left scrambling at the last minute.

What Happens On Our Side?

Once we’ve received your requests (or written confirmation that there are no specific requests), here’s what happens next:

4) We Plan Your Content Layout: We decide which formats (reels, carousels, statics) go where in your calendar, based on your package and current strategy.

5) We Do Our Research: We gather any additional material or inspiration needed for content creation.

6) We Create Your Content: This includes visuals and caption copywriting.

7) Internal Review: Your account manager reviews the content for alignment with your brand and strategy.

8) You Get Your Calendar: We send you the full calendar for feedback.

This is the simplified content creation cycle at Perspective Digital Marketing Boutique.

Feedback & Revisions Timeline

9) You Have 2 Business Days to Review: You get one set of standard changes included per calendar. This means:

• Copywriting edits to captions

• Small visual tweaks (e.g. image swaps or wording edits)

If you want to scrap a post or create a new post entirely, this is billed as an additional piece of content, even if it replaces one of the original posts. Why? Because the time to create the first post has already been spent.

10) We Implement Your Feedback: Once your changes are submitted, our team updates your content accordingly.

11) Final Approval Round (if needed): If your requested changes were significant, we’ll send the revised calendar back to you for a final check. Any changes at this stage are now billed additionally.

12) We Create Your Stories: Once your posts are approved, we design your story content.

13) We Schedule Your Content: Everything is downloaded and scheduled for publishing. Changes after this point involve undoing and redoing scheduled work, which is why these last-minute updates are billed additionally.

Note: Late feedback (submitted after the 2-day review window) also incurs additional charges, as stories and scheduling may already be underway by that point.

This is the content creation cycle if requests or feedback is received late.

Why That Week Matters. And Why You Should Plan Ahead

When you receive your content calendar, it’s not just the end of one cycle, it’s also a signal that the next one is already booked and in motion.

Every time we plan a content calendar, we allocate a full week of our team’s time specifically for your business. That includes your content creator, account manager, and the scheduling team. We're all lined up to collaborate on your content in that window and in specific order. It’s not an arbitrary date; it’s a carefully scheduled slot to ensure your business gets our full attention.

Because of this, we can’t simply shift your content week to the next one on short notice. That week has already been reserved for another client, and moving things around mid-cycle disrupts multiple timelines, which affects both quality and delivery across the board.

That’s why it’s essential to check your upcoming content creation week as soon as you receive your current calendar. If you can already see that your next content week is going to fall during your holiday, a hectic season, or a time when you’re likely to be unavailable to provide input or feedback:

• Let us know right then. We’ll do our best to adjust timelines if we have plenty of notice.

• If you wait until the reminder email just before content creation begins, it’s too late to shift things without consequences.

  
  

By planning ahead together, we ensure the process stays smooth, your content gets the attention it deserves, and your business doesn’t miss a beat.

It’s All a Cycle

As soon as your current calendar ends, the next cycle begins. Every delay or last-minute change has a ripple effect, and affects our whole team, as well as other clients.

To avoid frustration, delays, and additional costs:

• Send your content and updates early or on time

• Try to capture photos and video when it’s easy — don’t wait

• Stick to one round of clear, focused feedback

• Communicate proactively if something urgent pops up

Let's Stay in Sync

We’re here to make your business look good: consistently, creatively, and professionally. When we work together with clear communication and timely input, it allows us to do just that (and keeps things stress-free for everyone involved).

Thank you for trusting us with your brand. Let’s keep things running smoothly by planning ahead, sticking to the process, and working as a team.