Masterclass: Social Media Basics
This course is designed to give you the tools and confidence to manage your social media effectively. Whether you’re a small business owner, a content creator, or simply looking to elevate your online presence, this masterclass will help you understand the basics of Meta Business Suite (Facebook and Instagram).
Here’s what we’ll cover:
- Master Meta Business Suite – Learn how to manage Facebook and Instagram seamlessly.
- Plan and Schedule Content – Save time with streamlining your posting.
- Analytics Made Simple – Discover how to access performance data to refine your approach.
- Stay Safe Online – Protect your accounts with essential anti-scam and hacking tips.
- Engagement and Growth – Practical tips to foster organic growth and build a loyal audience.
By the end of this course, you’ll have the skills to run your Meta accounts, giving your brand the edge it deserves. Let’s dive in and transform the way you approach social media marketing!
Note from the author: This course was originally designed for in-person training, and as such the course material provides a basic, broad overview - as the content requirements before starting the course (see below) are usually used by the attendee and course presenter to exercise the course modules.
Requirements before starting this Masterclass:
CONTENT REQUIREMENTS:
• Professional content (consistent branding, logos, fonts & colour palette applied across all content).
• At least 2x content designs in (Facebook or Instagram) post dimensions, in PNG format.
• At least 2x content designs in story dimensions, in PNG format.
• At least 1x reels of 15+ seconds in reel dimensions, in MP4 format.
SOCIAL MEDIA ACCOUNT REQUIREMENTS:
• Existing Facebook Page (fully set up) (attendee to have full access/permission on Facebook Page)
• Existing Instagram Professional account
• If Facebook and Instagram are not yet linked in Meta Business Suite, attendee should have the confirmed correct password & handle for the Instagram account.